America Saves 2015 Annual Report Now Available

We are pleased to share with you the America Saves 2015 Annual Report. What a difference a year makes! America Saves is 14 years old and growing in both expected and unexpected ways.

America Saves Annual Report coverThis year's report highlights our ability to reach individual savers through digital media channels; the research that informs us about saver attitudes, behavior, and products; and the campaign’s use of research, products, evaluation, events, and both traditional and electronic communication strategies to assist savers to do the hard work of saving, often with scarce financial resources.

This year's annual report includes:

  • Research from America Saves
  • Data on reaching Savers
  • Website and social media growth
  • Partnering organization and local America Saves campaigns
  • An update on America Saves for Young Workers
  • America Saves Week 2015 results, including results of the new Designation of Savings Excellence

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Tip of the Day

  • Written by Katie Bryan | November 23, 2013

    Tip to #Save: Pay off Credit Cards as Soon as Possible. http://ow.ly/FJyDM via @Bankrate

Saver Stories View all »

Learning to Save

Written by Katie Bryan | October 28, 2013

Kisha Barns’s financial situation was undisciplined, unrestricted, and impulsive before she came into contact with her local America Saves campaign, Charlotte Saves.

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Coping with a Lost Job

Written by Katie Bryan | October 28, 2013

Aimee Shaffer worked as a Public Service News Director for radio for years until one day her employer downsized the company, resulting in hundreds of lost jobs, including Aimee’s.

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Saving Early: Key to Successful Future

Written by Katie Bryan | October 28, 2013

For Johnnie Lovett, a Young Illinois Saver, saving has been a habit since he was a teenager. “As a teenager, I was responsible for buying certain things with my allowance,”

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Written by Super User | September 16, 2013

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Written by Super User | September 16, 2013

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