America Saves 2015 Annual Report Now Available

We are pleased to share with you the America Saves 2015 Annual Report. What a difference a year makes! America Saves is 14 years old and growing in both expected and unexpected ways.

America Saves Annual Report coverThis year's report highlights our ability to reach individual savers through digital media channels; the research that informs us about saver attitudes, behavior, and products; and the campaign’s use of research, products, evaluation, events, and both traditional and electronic communication strategies to assist savers to do the hard work of saving, often with scarce financial resources.

This year's annual report includes:

  • Research from America Saves
  • Data on reaching Savers
  • Website and social media growth
  • Partnering organization and local America Saves campaigns
  • An update on America Saves for Young Workers
  • America Saves Week 2015 results, including results of the new Designation of Savings Excellence

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Tip of the Day

  • Written by Administrator2 | January 14, 2014

    To minimize interest charges, limit credit card purchases to those you can pay off in full at the end of the month. In the end you'll have more for emergency savings. http://ow.ly/FJyVP

Saver Stories View all »

Starting and Continuing a Personal Finance Journey

Written by Sara Cooper | December 23, 2013

When Kiara Hardin, now a junior at Western Illinois University, became an intern with the Chicago Summer Business Institute during her sophomore year of high school, she began her personal finance journey. The program required participants to open a savings account.

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Getting Out of Debt

Written by Katie Bryan | October 28, 2013

In 2004, Tonya Shelton was facing financial ruin. Barely making more than minimum wage and having lost her home to an unexpected family crisis, Shelton and her family were forced to live in a rundown hotel.

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Jump-Starting a Financial Makeover

Written by Katie Bryan | October 28, 2013

Nichelle Johnson, a single mom with two teenage children, knows what it’s like to stretch a dollar. When she moved back to Virginia Beach in 2008, she provided for her family with just a part-time library position.

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