We are pleased to share with you the America Saves 2015 Annual Report. What a difference a year makes! America Saves is 14 years old and growing in both expected and unexpected ways.
This year's report highlights our ability to reach individual savers through digital media channels; the research that informs us about saver attitudes, behavior, and products; and the campaign’s use of research, products, evaluation, events, and both traditional and electronic communication strategies to assist savers to do the hard work of saving, often with scarce financial resources.
This year's annual report includes: