Insights on the Saving Decision and the Journey that Follows

American Savers have recently taken at least one tangible step to start or accelerate their savings. Most have been successful. The behavior and outcome of these savers make them a distinctive subset of the American public, a group we're calling Committed Savers. Profiling these Committed Savers provides valuable insight into what motivates Americans to save money and the unique characteristics and actions of particularly successful savers.

New research by America Saves, in partnership with Artemis Strategy Group, explores who Committed Savers are, what triggered and or/accelerated their savings, what barriers they encountered in their savings journey, what steps they took to overcome these challenges, and how well they succeeded. >> Read more in our press release


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Saver Stories View all »

Taking Steps Toward Financial Fitness

Nicky Vasquez learned about Virginia Saves when she attended her first class with Bank On Virginia Beach. The instructor shared how important it was to have a written savings goal, and the entire class joined Virginia Saves as the first step toward financial fitness.

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Starting and Continuing a Personal Finance Journey

When Kiara Hardin, now a junior at Western Illinois University, became an intern with the Chicago Summer Business Institute during her sophomore year of high school, she began her personal finance journey. The program required participants to open a savings account.

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Getting Out of Debt

In 2004, Tonya Shelton was facing financial ruin. Barely making more than minimum wage and having lost her home to an unexpected family crisis, Shelton and her family were forced to live in a rundown hotel.

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