Insights on the Saving Decision and the Journey that Follows

American Savers have recently taken at least one tangible step to start or accelerate their savings. Most have been successful. The behavior and outcome of these savers make them a distinctive subset of the American public, a group we're calling Committed Savers. Profiling these Committed Savers provides valuable insight into what motivates Americans to save money and the unique characteristics and actions of particularly successful savers.

New research by America Saves, in partnership with Artemis Strategy Group, explores who Committed Savers are, what triggered and or/accelerated their savings, what barriers they encountered in their savings journey, what steps they took to overcome these challenges, and how well they succeeded. >> Read more in our press release


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Tip of the Day

  • Set a goal, make a plan, #save automatically - pledge to #save today! http://ow.ly/ksLWb

Saver Tips and Stories View all »

Don’t Laugh at Saving Spare Change

Virginia Saves saver, Brittany, decided to start saving again when she became a single mother. She thinks many women, and men, can relate.

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Make it Automatic

Holding ourselves accountable can be tough. Maria knew that if she didn’t “set it and forget it” she would have a hard time making sure her regular savings deposits were happening. In April, she took the America Saves Pledge and created a savings plan to increase her emergency fund.

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From Overwhelmed to In Control

In 2017 Debi felt overwhelmed. Her credit cards were maxed, and she wasn't exactly sure how to handle it. When asked how her credit issues started, her answer sounded like many Savers that we've spoken to: making too many impulse purchases. “I was driven by feelings like ‘That sounds good,’ or ‘I am too tired to cook.’” Then she attended a university extension program that introduced her to America Saves. That’s where she heard the tip that set her on her savings journey - stop accumulating debt.

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