Insights on the Saving Decision and the Journey that Follows

American Savers have recently taken at least one tangible step to start or accelerate their savings. Most have been successful. The behavior and outcome of these savers make them a distinctive subset of the American public, a group we're calling Committed Savers. Profiling these Committed Savers provides valuable insight into what motivates Americans to save money and the unique characteristics and actions of particularly successful savers.

New research by America Saves, in partnership with Artemis Strategy Group, explores who Committed Savers are, what triggered and or/accelerated their savings, what barriers they encountered in their savings journey, what steps they took to overcome these challenges, and how well they succeeded. >> Read more in our press release


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Tip of the Day

  • Keep track of your spending. At least once a month, use credit card, checking, and other records to review what you've purchased. Then, ask yourself if it makes sense to reallocate some of this spending to an emergency savings account. http://ow.ly/sj972

Saver Tips and Stories View all »

Story of an Urban Professional

Elaine was inspired to create a new savings goal and plan with the America Saves Pledge after reading the “The Color of Money” column in The Washington Post by Michelle Singletary.

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The Gift of Homeownership

Quaneka Willis, a single mother of three children, was receiving rental assistance through the Housing Authority of the City of Milwaukee when she decided to take control of her finances. So, in September of 2013 she attended the Make Your Money Talk program and pledged as a Wisconsin Saver. In less than 12 months, she had maximized her savings and was beginning the process of purchasing her first home.

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Make it Automatic

Holding ourselves accountable can be tough. Maria knew that if she didn’t “set it and forget it” she would have a hard time making sure her regular savings deposits were happening. In April, she took the America Saves Pledge and created a savings plan to increase her emergency fund.

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