About Us

America Saves, a campaign managed by the nonprofit Consumer Federation of America, motivates, encourages, and supports low- to moderate-income households to save money, reduce debt, and build wealth. The research-based campaign uses the principles of behavioral economics and social marketing to change behavior. Non‐profit, government, and corporate groups participate in America Saves nationally and through local, regional, and statewide campaigns around the country. America Saves encourages individuals to take the America Saves pledge and organizations to promote savings year-round and during America Saves Week.

America Saves also targets two populations with unique savings needs through:

  • Military Saves – A component of America Saves and a partner in the Department of Defense’s Financial Readiness Campaign, which seeks to motivate, support, and encourage military families to save money, reduce debt, and build wealth. 
  • America Saves for Young Workers – A program to support and motivate young workers to use direct deposit to save part of their pay through their first-time work experience.
  • America Saves Split to Save is a free online program provided to employers to motivate and encourage their employees to save the easiest way – automatically through split deposit.

You Don't Have To Go It Alone

America Saves helps you reach your savings and debt reduction goals. It all starts when you make a commitment to yourself to save through the America Saves pledge. When you pledge, America Saves will send you detailed information on how to reach your savings goal and remind you of the amount you chose to save. You will also receive monthly challenges to save, as well as information and advice to help you save for your goal. Additionally we encourage you to interact with other member savers, learn from their experiences, and exchange money-saving ideas. Think of us as your own personal support system.

Tip of the Day

  • First saving strategy: Pay off high-cost debt http://ow.ly/sj3vP

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Saver Tips and Stories View all »

Developing a Savings "Game Plan"

Eunice Diaz, a teacher in Colorado Springs, had been noticing a pattern. Despite the fact that she and her husband were “making good money,” they were spending their entire earnings and “were still struggling at the end of the month.”

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Challenging Herself to Save

It all started when Marchale Burton overheard Alabama cooperative extension colleague Isaac Chappelle, coordinator of Alabama Saves, explaining how saving just a little bit – even change – is all it takes to become a saver. “I thought about that,” Burton said, “and wanted to see if it would work.” So, she challenged herself to see how much change she could save.

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Getting Out of Debt

In 2004, Tonya Shelton was facing financial ruin. Barely making more than minimum wage and having lost her home to an unexpected family crisis, Shelton and her family were forced to live in a rundown hotel.

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