Hold a Competition

The University of Illinois Saves campaign developed, in partnership with America Saves, an internet-based communication and engagement strategy to reach faculty and students by setting up a competition among the university’s three campuses. The pilot program encouraged and motivated students, faculty, and staff to set a personal savings commitment and make a simple plan to achieve it by signing up as a University of Illinois Saver. The campus with the most Savers won the competition. The pilot demonstrated significant results in participation and sustainability. While the materials focus on students, this model can be replicated across many different organizations and audiences.

 

Partner Resource Packet

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Current Theme: Tax Time Preparedness and Planning

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Tip of the Day

  • Grow your #taxrefund by splitting it into a @myRA_gov retirement savings acct http://bit.ly/2i92HAI @AmericaSaves

Saver Stories View all »

Starting Over

Until last summer, Michael Lindman spent money freely. “I was a union truck driver for 35 years and had a good income,” said Lindman. “I owned my own home, saved a little, and tried to live within my own budget. You always think there’s going to be that much coming in, but things can change in a split second.”

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Saving Early: Key to Successful Future

For Johnnie Lovett, a Young Illinois Saver, saving has been a habit since he was a teenager. “As a teenager, I was responsible for buying certain things with my allowance,”

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Getting Out of Debt

In 2004, Tonya Shelton was facing financial ruin. Barely making more than minimum wage and having lost her home to an unexpected family crisis, Shelton and her family were forced to live in a rundown hotel.

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