Hold a Competition

The University of Illinois Saves campaign developed, in partnership with America Saves, an internet-based communication and engagement strategy to reach faculty and students by setting up a competition among the university’s three campuses. The pilot program encouraged and motivated students, faculty, and staff to set a personal savings commitment and make a simple plan to achieve it by signing up as a University of Illinois Saver. The campus with the most Savers won the competition. The pilot demonstrated significant results in participation and sustainability. While the materials focus on students, this model can be replicated across many different organizations and audiences.

 

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Tip of the Day

  • Tip to #Save: Pay off Credit Cards as Soon as Possible. http://ow.ly/FJyDM via @Bankrate

Saver Tips and Stories View all »

Saving Early: Key to Successful Future

For Johnnie Lovett, a Young Illinois Saver, saving has been a habit since he was a teenager. “As a teenager, I was responsible for buying certain things with my allowance,”

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Taking Back Control Over Finances

After becoming a Virginia Saver and getting help from BankOn classes and coaching, Nadine Bialo took back control over her financial affairs.

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#ImSavingFor Winner Story

America Saves awarded one lucky saver, Pedram R. from California, $750 for sharing his #ImSavingFor story. Pedram said, “Saving is important to me because it proves I am not willing to buy unnecessary things to please others or to be perceived as successful.”

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