Hold a Competition

The University of Illinois Saves campaign developed, in partnership with America Saves, an internet-based communication and engagement strategy to reach faculty and students by setting up a competition among the university’s three campuses. The pilot program encouraged and motivated students, faculty, and staff to set a personal savings commitment and make a simple plan to achieve it by signing up as a University of Illinois Saver. The campus with the most Savers won the competition. The pilot demonstrated significant results in participation and sustainability. While the materials focus on students, this model can be replicated across many different organizations and audiences.

 

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Tip of the Day

  • To minimize interest charges, limit credit card purchases to those you can pay off in full at the end of the month. In the end you'll have more for emergency savings. http://ow.ly/FJyVP

Saver Tips and Stories View all »

Story of an Urban Professional

Elaine was inspired to create a new savings goal and plan with the America Saves Pledge after reading the “The Color of Money” column in The Washington Post by Michelle Singletary.

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Put 20 Percent Away

“I am a single mother, and I make ends meet for me and my daughter, but I wanted to put money away for my daughter for a college fund. So I started saving 20 percent of my paycheck every month to put it away in a savings account with a high Annual Percentage Yield (APY). By the time my daughter is 18, I will have saved nearly $90,000.”

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Jump-Starting a Financial Makeover

Nichelle Johnson, a single mom with two teenage children, knows what it’s like to stretch a dollar. When she moved back to Virginia Beach in 2008, she provided for her family with just a part-time library position.

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