This award is made annually to those financial institutions that go above and beyond to actively encourage members to save, increase savings, save automatically, and build wealth. Financial institutions play a most pivotal role in motivating and providing a safe and appropriate opportunity to save. Your actions during America Saves Week and beyond provide a positive example of what financial institutions can do to support their customers in building emergency savings and a measure of financial stability.
Written by Los Angeles Saves Campaign Coordinator
Los Angeles Saves launched its fifth campaign year in 2019. The campaign was initiated in 2015 by the FDIC Los Angeles Alliance for Economic Inclusion (AEI), which is composed of financial institutions, nonprofit organizations, and government agencies that recognized the importance of saving in its economic inclusion endeavors. Los Angeles Saves was the first campaign to launch in both English and Spanish with a primary purpose of reaching low- and moderate-income communities.
Only the beginning...
The America Saves Summit: Attacking the Savings Crisis took place on Wednesday, November 6th with engaged leaders representing a diverse group of industries, organizations and government agencies. We discussed the unique challenges their communities face in saving and offering thoughtful solutions to eliminating barriers while motivating Americans to save in the most effective manner – automatically.
We want to thank our speakers and panelists for investing their time and contributing their thoughts, experiences, and expertise. It was easy to see the value in such a meeting of minds and open discussion, and we're excited to see the impact of our collective solutions for everyday Americans.
More than two dozen organizations (listed below) with a shared interest in helping Americans save money worked together to design and implement America Saves Week 2020. This group of experts developed an overall strategy for the Week designed to encourage more organizations to provide opportunities for individuals to take positive financial action. The committee used their creative energies to create a powerful coalition of participating organizations, offered feedback on the digital toolkit for the daily savings themes promoted during the Week, and pitched stories about saving to media outlets around the country.
During America Saves Week 2019, America Saves and the Association for Financial Counseling & Planning Education® (AFCPE)® collaborated and launched the Connect to an AFC® pilot. The pilot connected over 50 individuals to Accredited Financial Counselor® (AFC®) professionals across the country.