About Us

Our Values

America Saves is proud of our strategic messaging that motivates savers to take action to save successfully. Our content, resources, and thought-leadership are grounded in the following values:

• There should be a no shaming and nonjudgmental approach to encouraging people to save.

• When you focus on building financial confidence, there is space for everyone in the saving and personal finance conversation.

• Getting a clear view of your finances is the first step to becoming financially confident.

• Saving automatically is the easiest and most efficient way to save.

• Saving for your past (reducing debt), present (emergency fund), and future (long term savings such as retirement, education, and homeownership) is essential to overall financial wellness.

• Saving is a habit, not a destination. Starting with small habits can make a big difference and we celebrate both small wins and big milestones.

• Financial literacy alone is not enough to increase financial stability.

• There are internal and external factors that shape a person’s relationship with money. To shift financial behaviors and beliefs, you must address those factors including mental and emotional health, culture, personal values, and systemic barriers.

• There are many ways to save, and we focus on giving people the information and education they need to “Think Like A Saver.” We know an informed saver is an empowered saver, and an empowered saver can make the best financial decisions for themselves.

• Saving is not political.

Mission Statement

America Saves empowers all, particularly those who are financially vulnerable, to build financial confidence through effective saving, debt reduction, and wealth-building strategies.

Vision Statement

America Saves' vision is for all Americans to have an account in which they save automatically, successfully, and with at least $500 on hand to meet unexpected expenses.