Our Mission, Vision, Values, and Commitments.
America Saves empowers all, particularly those who are financially vulnerable, to save effectively in order to reduce debt and build wealth.
America Saves' vision is for all Americans to have an account in which they save automatically, successfully, and with at least $500 on hand to meet unexpected expenses.
America Saves is committed to the nation’s financial well-being. We provide relatable, easy-to-implement strategies to empower Americans to successfully save. We make financial stability attainable through sharing techniques, tools, and resources that are grounded in behavioral economics to build positive saving behaviors.
We are committed to changing the emotional tone and voice in the financial advice landscape, ensuring that we curate our content for the everyday individual, that we meet them where they are, and give practical advice based on their real life experience.
America Saves is proud of our strategic messaging that motivates savers to take action to save successfully.
We know that:
- Saving with a plan makes savers 2xs more likely to meet their goal.
- Saving automatically using split deposit is the easiest and most efficient way to save.
And we believe:
- Our Savers can begin their saving journey with a mindset of “Start Small, Think Big.”
- “Thinking Like A Saver” looks different for everyone, and we celebrate those small and big wins.
- There should be a “no shaming” approach when it comes to encouraging people to save.
- Saving is not political.
- Saving for your past (reducing debt), present (emergency fund), and future (long-term savings such as retirement, education, and homeownership) is essential in creating financial stability.