About Us

About Us

America Saves, a campaign managed by the nonprofit Consumer Federation of America, motivates, encourages, and supports low- to moderate-income households to save money, reduce debt, and build wealth. The research-based campaign uses the principles of behavioral economics and social marketing to change behavior. Non‐profit, government, and corporate groups participate in America Saves nationally and through local, regional, and statewide campaigns around the country. America Saves encourages individuals to take the America Saves pledge and organizations to promote savings year-round and during America Saves Week.

America Saves also targets three populations with unique savings needs through:

  • Military Saves – A component of America Saves and a participant in the Department of Defense Financial Readiness Network, which seeks to motivate, support, and encourage military families to save money, reduce debt, and build wealth. 
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  • America Saves for Young Workers – A program to support and motivate young workers to use direct deposit to save part of their pay through their first-time work experience.
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  • America Saves Split to Save is a free online program provided to employers to motivate and encourage their employees to save the easiest way – automatically through split deposit.
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Our Values

America Saves is proud of our strategic messaging that motivates savers to take action to save successfully. 

We know that:

  • Saving with a plan makes savers 2xs more likely to meet their goal.
  • Saving automatically using split deposit is the easiest and most efficient way to save.

And we believe:

  • Our Savers can begin their saving journey with a mindset of “Start Small, Think Big.”
  • “Thinking Like A Saver” looks different for everyone, and we celebrate those small and big wins.
  • There should be a “no shaming” approach when it comes to encouraging people to save.
  • Saving is not political.
  • Saving for your past (reducing debt), present (emergency fund), and future (long term savings such as retirement, education, and homeownership) is essential in creating financial stability.

Mission Statement

America Saves empowers all, particularly those who are financially vulnerable, to save effectively in order to reduce debt and build wealth.

Vision Statement

America Saves' vision is for all Americans to have an account in which they save automatically, successfully, and with at least $500 on hand to meet unexpected expenses.

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You Don't Have To Go It Alone

America Saves helps you reach your savings and debt reduction goals. It all starts when you make a commitment to yourself to save through the America Saves pledge. When you pledge, America Saves will send you detailed information on how to reach your savings goal and remind you of the amount you chose to save. You will also receive monthly challenges to save, as well as information and advice to help you save for your goal. Additionally we encourage you to interact with other member savers, learn from their experiences, and exchange money-saving ideas. Think of us as your own personal support system.

If you have a question or comment for America Saves, email us directly or use the form to get in touch and we will reply to you as soon as possible.

Main Office & Staff Contacts

Consumer Federation of America
Attn: America Saves
1620 Eye St. NW, Suite 200
Washington, DC 20006
Phone: (202) 387-6121
Fax: (202) 265-7989
save@americasaves.org

Sara Cooper
Project Director
scooper@consumerfed.org
(202) 939-1014

Kia McCallister-Young 
America Saves Director
kyoung@consumerfed.org

Carolyn Pemberton
Senior Program Manager
cpemberton@consumerfed.org
(202) 939-1002

Benjamin Moss 
Senior Communications Manager
bmoss@consumerfed.org

Amanda Woods
Program Coordinator
awoods@consumerfed.org

Stephen Ross
Senior Data and Research Coordinator
sross@consumerfed.org
(202) 642-5941

Amelia Simons
Communications Coordinator 
asimons@consumerfed.org

Our Partners

America Saves' work to improve saving behavior is generously supported by a number of partners.

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