America Saves, a campaign managed by the nonprofit Consumer Federation of America, motivates, encourages, and supports low- to moderate-income households to save money, reduce debt, and build wealth. The research-based campaign uses the principles of behavioral economics and social marketing to change behavior. Non‐profit, government, and corporate groups participate in America Saves nationally and through local, regional, and statewide campaigns around the country. America Saves encourages individuals to take the America Saves pledge and organizations to promote savings year-round and during America Saves Week.
America Saves also targets three populations with unique savings needs through:
- Military Saves – A component of America Saves and a participant in the Department of Defense Financial Readiness Network, which seeks to motivate, support, and encourage military families to save money, reduce debt, and build wealth.
- America Saves for Young Workers – A program to support and motivate young workers to use direct deposit to save part of their pay through their first-time work experience.
- America Saves Split to Save is a free online program provided to employers to motivate and encourage their employees to save the easiest way – automatically through split deposit.