Panel on the National Savings Forum stage

What we learned at the National Savings Forum

Last week, America Saves hosted the National Savings Forum. We covered a lot of ground, including the national costs of the lack of household savings, the importance of emergency savings, how to encourage good savings products, and if savings is a key American value.

Thanks to an insightful and engaged audience, we even trended on Twitter. Here are some of our favorite moments from the event. 

See Photos From The Day

We opened the forum with the macro view from economists on whether there is a national cost for the lack of household savings, and if so where to look for solutions.  The tax code, banking side products, regulation, innovation, and “Know Your Customer” pr
ovisions were discussed as possibilities.

From there, we went to the micro level and examined the importance of emergency savings.

We realized that while income and spending volatility aren’t new, they are newly recognized as drivers of financial behavior and should increasingly be considered in making policy decisions. We talked about the role that savings products play in supporting savings behavior and that existing savings products need to be marketed and used more effectively; but, existing products don't really serve low-to-moderate income consumers and new products need to be created that do. We know there is a lot of work to be done and policy can drive the formation of products that support small dollar saving. 

When polled, a majority of attendees said that saving isn’t an American value, but the discussion illustrated that perhaps it is a latent value, and that we need to create and galvanize constituents and stakeholders around the importance of savings. This effort needs to address more than “money.” We also need to address the psychological and emotional components around savings to motivate behavior change.

America Saves was also pleased to announce the 34 banks and credit unions that received the America Saves Designation of Savings Excellence. The designation recognized banks and credit unions that went above and beyond to encourage people to save money during America Saves Week and/or Military Saves Week. You can see the full list of recipients here.

We left the conference with new ideas and a determination to broaden the fields promoting and supporting saving. We thank everyone for coming, appreciate the support and participation of the co-conveners, and applaud the moderators and the panelists who did a fabulous job. 

Here’s what the people from the forum thought

Throughout the day, we polled audience members about their outlook on savings. Here’s what they had to say:




The National Savings Forum was presented by the Consumer Federation of America’s America Saves Campaign, Aspen Institute Financial Security Program, Bank of America, CFED, Cities for Financial Empowerment Fund, Conference of State Bank Supervisors, Credit Union National Association, Doorways to Dreams (D2D) Fund, Federal Reserve Bank of St. Louis, National Credit Union Foundation, New America, and the Pew Charitable Trusts.

Highlights from the @AmericaSaves National #Savings Forum:
Tweet this now

America Saves wants to assist partners in your efforts to encourage financial action and savings behavior change throughout the year. Sign up here to receive partner resource packets every other month to help you communicate with the public, constituents and other organizations; the latest research and news from the campaign; and other occasional updates and opportunities.


Take the Pledge

I pledge to save money, reduce debt, and build wealth over time. I will encourage my family and friends to do the same

Take the America Saves Pledge

Tip of the Day

  • Written by Katie Bryan | November 26, 2013

    Let this be the year that you put an end to bringing in the New Year with financial guilt and stress. 

Saver Stories View all »

Challenging Herself to Save

Written by Sara Cooper | April 15, 2014

It all started when Marchale Burton overheard Alabama cooperative extension colleague Isaac Chappelle, coordinator of Alabama Saves, explaining how saving just a little bit – even change – is all it takes to become a saver. “I thought about that,” Burton said, “and wanted to see if it would work.” So, she challenged herself to see how much change she could save.


Another Dream Realized

Written by Tammy G. Bruzon | November 7, 2014

Mary Brown was already a disciplined individual when she came to Wisconsin Saves coordinator Wisconsin Women’s Business Initiative Corporation (WWBIC) in last summer. She had successfully completed her bachelor’s degree with the assistance of her husband and son, and was now ready to tackle her next big dream – homeownership.


Taking Steps Toward Financial Fitness

Written by Tammy G. Bruzon | November 7, 2014

Nicky Vasquez learned about Virginia Saves when she attended her first class with Bank On Virginia Beach. The instructor shared how important it was to have a written savings goal, and the entire class joined Virginia Saves as the first step toward financial fitness.


Receive Updates

Sign up for Texts

Written by Tammy G. Bruzon | July 15, 2014

Sign Up

Sign up for Emails

Written by Super User | September 16, 2013

Get Emails

Take the Pledge

Written by Super User | September 16, 2013

Start Saving