Panel on the National Savings Forum stage

What we learned at the National Savings Forum

Last week, America Saves hosted the National Savings Forum. We covered a lot of ground, including the national costs of the lack of household savings, the importance of emergency savings, how to encourage good savings products, and if savings is a key American value.

Thanks to an insightful and engaged audience, we even trended on Twitter. Here are some of our favorite moments from the event. 

See Photos From The Day

We opened the forum with the macro view from economists on whether there is a national cost for the lack of household savings, and if so where to look for solutions.  The tax code, banking side products, regulation, innovation, and “Know Your Customer” pr
ovisions were discussed as possibilities.

From there, we went to the micro level and examined the importance of emergency savings.

We realized that while income and spending volatility aren’t new, they are newly recognized as drivers of financial behavior and should increasingly be considered in making policy decisions. We talked about the role that savings products play in supporting savings behavior and that existing savings products need to be marketed and used more effectively; but, existing products don't really serve low-to-moderate income consumers and new products need to be created that do. We know there is a lot of work to be done and policy can drive the formation of products that support small dollar saving. 

When polled, a majority of attendees said that saving isn’t an American value, but the discussion illustrated that perhaps it is a latent value, and that we need to create and galvanize constituents and stakeholders around the importance of savings. This effort needs to address more than “money.” We also need to address the psychological and emotional components around savings to motivate behavior change.

America Saves was also pleased to announce the 34 banks and credit unions that received the America Saves Designation of Savings Excellence. The designation recognized banks and credit unions that went above and beyond to encourage people to save money during America Saves Week and/or Military Saves Week. You can see the full list of recipients here.

We left the conference with new ideas and a determination to broaden the fields promoting and supporting saving. We thank everyone for coming, appreciate the support and participation of the co-conveners, and applaud the moderators and the panelists who did a fabulous job. 

Here’s what the people from the forum thought

Throughout the day, we polled audience members about their outlook on savings. Here’s what they had to say:




The National Savings Forum was presented by the Consumer Federation of America’s America Saves Campaign, Aspen Institute Financial Security Program, Bank of America, CFED, Cities for Financial Empowerment Fund, Conference of State Bank Supervisors, Credit Union National Association, Doorways to Dreams (D2D) Fund, Federal Reserve Bank of St. Louis, National Credit Union Foundation, New America, and the Pew Charitable Trusts.

Highlights from the @AmericaSaves National #Savings Forum:
Tweet this now

America Saves wants to assist partners in your efforts to encourage financial action and savings behavior change throughout the year. Sign up here to receive partner resource packets every other month to help you communicate with the public, constituents and other organizations; the latest research and news from the campaign; and other occasional updates and opportunities.


Take the Pledge

I pledge to save money, reduce debt, and build wealth over time. I will encourage my family and friends to do the same

Take the America Saves Pledge

Tip of the Day

  • Written by Tammy G. Bruzon | January 16, 2017

    Saving for a rainy day? Put your #taxrefund into emergency #savings >> via @AmericaSaves

Saver Stories View all »

Coping with a Lost Job

Written by Katie Bryan | October 28, 2013

Aimee Shaffer worked as a Public Service News Director for radio for years until one day her employer downsized the company, resulting in hundreds of lost jobs, including Aimee’s.


Developing a Savings "Game Plan"

Written by Katie Bryan | October 28, 2013

Eunice Diaz, a teacher in Colorado Springs, had been noticing a pattern. Despite the fact that she and her husband were “making good money,” they were spending their entire earnings and “were still struggling at the end of the month.”


Transforming “I Can’t Save” to “I Will Save”

Written by Guest Blogger | January 13, 2016

You will not believe what it took to completely change my life. About three years ago, the HR Administrator of the corporation where I worked (as a temp with no benefits) forwarded an email to me. Fifteen seconds. One small act of kindness. That's it - that's all it took!


Receive Updates

Sign up for Texts

Written by Tammy G. Bruzon | July 15, 2014

Sign Up

Sign up for Emails

Written by Super User | September 16, 2013

Get Emails

Take the Pledge

Written by Super User | September 16, 2013

Start Saving