America Saves Announces George Barany as Director

For Immediate Release: April 3, 2018

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WASHINGTON - America Saves, a national campaign managed by the nonprofit Consumer Federation of America, is pleased to announce George Barany as its new director.

“At a time when more than one in three Americans can’t cover a $1,000 emergency, I am honored to accept a new role leading the American Saves campaign to motivate families to save by starting small and thinking big,” said Barany.

Barany cofounded the campaign in 2001 and served in a leadership role as director of strategic initiatives as it grew from a pilot program—Cleveland Saves—to a record-breaking first quarter this year that led to nearly 45,000 financial actions to save money, reduce debt, and build wealth.

“My experiences have shown me that saving and having a savings habit can be a life-changing tool to lift families out of poverty and offer the opportunity for a measure of financial stability,” said Barany.

America Saves uses the principles of behavioral economics to encourage low- and moderate-income American families to save money, build wealth, and reduce debt. The campaign manages financial capability initiatives worldwide including local campaigns, Military Saves, America Saves for Young Workers, and Split to Save.

"George helped create America Saves 17 years ago and has been instrumental to its growth and success,” said Stephen Brobeck, executive director of Consumer Federation of America. “I am very pleased that he has agreed to take over leadership of this important campaign."

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About America Saves
America Saves seeks to motivate, encourage, and support low- to moderate-income households to save money, reduce debt, and build wealth. The research-based campaign uses the principles of behavioral economics and social marketing to change behavior. Nonprofit, government, and corporate groups participate in America Saves nationally and through local, and statewide campaigns around the country. America Saves encourages individuals and families to take the America Saves pledge and organizations to promote savings year-round and during America Saves Week. Learn more at americasaves.org and americasavesweek.org.

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