2013 Top America Saves Saver Goals

In 2013, those who joined America Saves pledged to save a total of $ 2,916,543.59 towards their savings goals. The top three saving goals remained the same as in 2011 and 2012: saving for an emergency fund, education, and debt repayment. Saving for retirement dropped for the second year in a row from #8 to #10. Saving for a consumer product and a special event both increased in 2013, with consumer product jumping five spots on the list.


In 2013, America Saves Savers top goals included:

  1. Emergency Fund (–) 30.02%
  2. Education (–) 15.1%
  3. Debt Repayment (–) 11.29%
  4. Consumer Product (+5) 6.83%
  5. Motor Vehicle (–) 6.30%
  6. Vacation (–) 6.02%
  7. Investment Savings (-3) 5.44%
  8. Special Event (+2) 4.70%
  9. Homeownership (-2) 3.97%
  10. Retirement (-2) 3.54%

This data comes from the information savers provide when they Pledge to Save with America Saves.

The annual America Saves Savings Survey, released during America Saves Week, finds that only half of Americans have good savings habits. However, individuals with a savings plan are much more likely to spend less than their income and save the difference, have adequate emergency savings, and among the non-retired, say they are saving enough towards retirement.


Take the Pledge

I pledge to save money, reduce debt, and build wealth over time. I will encourage my family and friends to do the same

Take the America Saves Pledge

Tip of the Day

  • Written by Tammy G. Bruzon | February 2, 2018

    Did you pledge to save this America Saves Week? Next step: decide where and how to save with this helpful guide to different accounts from @FDIC: http://bit.ly/2nQFI1g #ASW18

Saver Stories View all »

Starting and Continuing a Personal Finance Journey

Written by Sara Cooper | December 23, 2013

When Kiara Hardin, now a junior at Western Illinois University, became an intern with the Chicago Summer Business Institute during her sophomore year of high school, she began her personal finance journey. The program required participants to open a savings account.


Getting Out of Debt

Written by Katie Bryan | October 28, 2013

In 2004, Tonya Shelton was facing financial ruin. Barely making more than minimum wage and having lost her home to an unexpected family crisis, Shelton and her family were forced to live in a rundown hotel.


Developing a Savings "Game Plan"

Written by Katie Bryan | October 28, 2013

Eunice Diaz, a teacher in Colorado Springs, had been noticing a pattern. Despite the fact that she and her husband were “making good money,” they were spending their entire earnings and “were still struggling at the end of the month.”


Receive Updates

Sign up for Texts

Written by Tammy G. Bruzon | July 15, 2014

Sign Up

Sign up for Emails

Written by Super User | September 16, 2013

Get Emails

Take the Pledge

Written by Super User | September 16, 2013

Start Saving