2013 Top America Saves Saver Goals

In 2013, those who joined America Saves pledged to save a total of $ 2,916,543.59 towards their savings goals. The top three saving goals remained the same as in 2011 and 2012: saving for an emergency fund, education, and debt repayment. Saving for retirement dropped for the second year in a row from #8 to #10. Saving for a consumer product and a special event both increased in 2013, with consumer product jumping five spots on the list.


In 2013, America Saves Savers top goals included:

  1. Emergency Fund (–) 30.02%
  2. Education (–) 15.1%
  3. Debt Repayment (–) 11.29%
  4. Consumer Product (+5) 6.83%
  5. Motor Vehicle (–) 6.30%
  6. Vacation (–) 6.02%
  7. Investment Savings (-3) 5.44%
  8. Special Event (+2) 4.70%
  9. Homeownership (-2) 3.97%
  10. Retirement (-2) 3.54%

This data comes from the information savers provide when they Pledge to Save with America Saves.

The annual America Saves Savings Survey, released during America Saves Week, finds that only half of Americans have good savings habits. However, individuals with a savings plan are much more likely to spend less than their income and save the difference, have adequate emergency savings, and among the non-retired, say they are saving enough towards retirement.


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Tip of the Day

  • Written by Katie Bryan | November 18, 2013

    Save for #presents rather than relying on #credit http://ow.ly/pV4nN

Saver Stories View all »

Starting Over

Written by Katie Bryan | October 28, 2013

Until last summer, Michael Lindman spent money freely. “I was a union truck driver for 35 years and had a good income,” said Lindman. “I owned my own home, saved a little, and tried to live within my own budget. You always think there’s going to be that much coming in, but things can change in a split second.”


Saving Early: Key to Successful Future

Written by Katie Bryan | October 28, 2013

For Johnnie Lovett, a Young Illinois Saver, saving has been a habit since he was a teenager. “As a teenager, I was responsible for buying certain things with my allowance,”


Learning to Save

Written by Katie Bryan | October 28, 2013

Kisha Barns’s financial situation was undisciplined, unrestricted, and impulsive before she came into contact with her local America Saves campaign, Charlotte Saves.


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