Homeownership
06.01.2021

National Homeownership Month

June is National Homeownership Month! Homeownership is considered a huge part of the “American Dream,” and a goal many of our Savers are working toward, in spite of the current inflation, rising interest rates, and overall housing market.

Homeownership is considered a huge part of the “American Dream” and with Real Estate being one path to acquiring wealth, we all consider it at one point or another. But just because homeownership is one path to building wealth, it doesn’t mean it’s the right choice for EVERYONE financially.

In this Homeownership Partner Resource Packet, you’ll be able to support your community with tools, tips, and content that will assist them in their decision to purchase a home.

We encourage you to share the following social media content, blog posts, resources, and videos with your customers, members, constituents, and audience.

Social Media Posts

Sharing savings-focused messaging on social media is a great way to get your network thinking about planning for what’s ahead in their homeownership journey! Be sure to share the following sample social media posts, and feel free to change the tone or wording to meet your organization’s needs.

POST A

Buying a home is the largest purchase most Americans will ever make and the process can be tough to navigate as a first-time homebuyer. Join @AmericaSaves along with experts to get intimate insight, reality checks, strategies, and resources that clearly answer questions like:

🏡 Is homeownership attainable for everyone?

🏡 What should I focus on to prepare me for homeownership?

🏡 How much should I save for a downpayment?

You’ll walk away with the knowledge and tools to prepare you to confidently save for and purchase your first home!

https://bit.ly/3LW8KSZ

POST B

Have you recently purchased a home? Growing your emergency fund automatically is the easiest way to prepare for unexpected expenses. Check out this article by @AmericaSaves, How To Start Your Savings Journey: https://bit.ly/3wLAELR

POST C

Did you know there are 3 phases to buying a home? Making the decision, preparing to buy, and purchasing the home. Check out this homeownership checklist by @AmericaSaves so you don't miss a beat!

https://bit.ly/3wPwRNg

POST D

Ready to purchase your first home? Get accountability and support from @AmericaSaves! Make a pledge to yourself and create a simple savings plan that works. Be sure to choose Homeownership as your savings goal! #NationalHomeownershipMonth

https://americasaves.org/pledge/

 

Resources:

The America Saves Homeownership Checklist guides homebuyers through the three phases of buying a home: Making the decision, preparing to buy, and purchasing the home.

https://bit.ly/38MYzT1

Blog Posts:

Homeownership is considered a huge part of the “American Dream.” With Real Estate being a path to acquiring wealth, it’s something we all consider. When making the decision to buy a home you have to think beyond the purchase price of the home. There are many factors that contribute to how much you’ll *actually* be paying for your home over the life of the loan and beyond.

https://bit.ly/3Gchm6A

 

Videos:

Watch and share this playlist from America Saves that highlight the lifecycle of buying a home!

From the #ThinkLikeASaver - Buying Your First Home town hall, our moderators discuss the steps involved in buying a home starting with making the decision. Buying a home is the largest purchase most Americans will ever make and the process can be tough to navigate as first-time home buyers. Join America Saves along with experts and influencers to get intimate insight, reality checks, strategies, and resources that clearly answer questions. Savers walk away from this town hall with the knowledge and tools to prepare them to confidently save for and purchase their first home. You can check out the entire YouTube playlist.