About Us

America Saves, a campaign managed by the nonprofit Consumer Federation of America, motivates, encourages, and supports low- to moderate-income households to save money, reduce debt, and build wealth. The research-based campaign uses the principles of behavioral economics and social marketing to change behavior. Non‐profit, government, and corporate groups participate in America Saves nationally and through local, regional, and statewide campaigns around the country. America Saves encourages individuals to take the America Saves pledge and organizations to promote savings year-round and during America Saves Week.

America Saves also targets two populations with unique savings needs through:

  • Military Saves – A component of America Saves and a partner in the Department of Defense’s Financial Readiness Campaign, which seeks to motivate, support, and encourage military families to save money, reduce debt, and build wealth. 
  • America Saves for Young Workers – A program to support and motivate young workers to use direct deposit to save part of their pay through their first-time work experience.
  • America Saves Split to Save is a free online program provided to employers to motivate and encourage their employees to save the easiest way – automatically through split deposit.

You Don't Have To Go It Alone

America Saves helps you reach your savings and debt reduction goals. It all starts when you make a commitment to yourself to save through the America Saves pledge. When you pledge, America Saves will send you detailed information on how to reach your savings goal and remind you of the amount you chose to save. You will also receive monthly challenges to save, as well as information and advice to help you save for your goal. Additionally we encourage you to interact with other member savers, learn from their experiences, and exchange money-saving ideas. Think of us as your own personal support system.

Tip of the Day

  • Keep #holiday #debt in check by setting a #savings plan & sticking to it! http://ow.ly/COU1y

Saver Tips and Stories View all »

Story of an Urban Professional

Elaine was inspired to create a new savings goal and plan with the America Saves Pledge after reading the “The Color of Money” column in The Washington Post by Michelle Singletary.

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From Overwhelmed to In Control

In 2017 Debi felt overwhelmed. Her credit cards were maxed, and she wasn't exactly sure how to handle it. When asked how her credit issues started, her answer sounded like many Savers that we've spoken to: making too many impulse purchases. “I was driven by feelings like ‘That sounds good,’ or ‘I am too tired to cook.’” Then she attended a university extension program that introduced her to America Saves. That’s where she heard the tip that set her on her savings journey - stop accumulating debt.

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The Gift of Homeownership

Quaneka Willis, a single mother of three children, was receiving rental assistance through the Housing Authority of the City of Milwaukee when she decided to take control of her finances. So, in September of 2013 she attended the Make Your Money Talk program and pledged as a Wisconsin Saver. In less than 12 months, she had maximized her savings and was beginning the process of purchasing her first home.

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