About Us

America Saves, a campaign managed by the nonprofit Consumer Federation of America, motivates, encourages, and supports low- to moderate-income households to save money, reduce debt, and build wealth. The research-based campaign uses the principles of behavioral economics and social marketing to change behavior. Non‐profit, government, and corporate groups participate in America Saves nationally and through local, regional, and statewide campaigns around the country. America Saves encourages individuals to take the America Saves pledge and organizations to promote savings year-round and during America Saves Week.

America Saves also targets two populations with unique savings needs through:

  • Military Saves – A component of America Saves and a partner in the Department of Defense’s Financial Readiness Campaign, which seeks to motivate, support, and encourage military families to save money, reduce debt, and build wealth. 
  • America Saves for Young Workers – A program to support and motivate young workers to use direct deposit to save part of their pay through their first-time work experience.

You Don't Have To Go It Alone

America Saves helps you reach your savings and debt reduction goals. It all starts when you make a commitment to yourself to save through the America Saves pledge. When you pledge, America Saves will send you detailed information on how to reach your savings goal and remind you of the amount you chose to save. You will also receive monthly challenges to save, as well as information and advice to help you save for your goal. Additionally we encourage you to interact with other member savers, learn from their experiences, and exchange money-saving ideas. Think of us as your own personal support system.

Tip of the Day

  • Tip to #save when shopping: You can #save more than 10% by comparing prices at different stores.

Saver Stories View all »

Inspired to Build Savings By Starting Small

With little-to-no money in the bank and living on a limited income with her adult daughter, Sharon wasn’t sure if building up savings for her future was even possible. “At my age, to put debts behind me would be a relief,” she said, but she wasn’t quite sure how to even get started with a savings plan. That all changed when Sharon attended the Great Lakes Michigan Saves Pay Yourself First Saver’s Summit during America Saves Week.

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Taking Steps Toward Financial Fitness

Nicky Vasquez learned about Virginia Saves when she attended her first class with Bank On Virginia Beach. The instructor shared how important it was to have a written savings goal, and the entire class joined Virginia Saves as the first step toward financial fitness.

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Developing a Savings "Game Plan"

Eunice Diaz, a teacher in Colorado Springs, had been noticing a pattern. Despite the fact that she and her husband were “making good money,” they were spending their entire earnings and “were still struggling at the end of the month.”

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